You know once I was offered to promote my company with the help of a marketing group,their approach was very interesting.What they were doing was to have a group of people to open new accounts in forums and start discussion about a product and the team was pretending not to be related to each other and just came to discuss the topic but the agenda was to promote the product and come to the same conclusion that the discussed product was the best.
Now if some bystander read the whole discussion would believe in the setup story and fall into the trap.
I do not know but I have a feeling this is one of these discussions. Creating traffic,moving up to the Google search result and advertising at the same time is the trick.
It is my 2 cents and good luck
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