Since when are Dr's only buying the products we produce?
I am pretty sure they are buying me, my service and my experience MORE than the crown in the box. Why do they box up and send me work 3000 miles away when they have a local lab next door? It sure as hell isn't because I am selling on price, and heck the shipping takes 2 days both ways. How am I getting these clients, how am I developing interest, what makes me different what makes me stand out. This is what you need to ask yourself.
What makes one lab more successful than another is rarely their ability to make the best tightest porcelain margin and more to do with what they do to communicate and understand their clients needs. This is something most techs just have not be able to grasp over the years and I think its because there are more tortured introverted artists than businessmen in this trade.
The products on the horizon will blow away what we are doing today, it is continuing to evolve. Sadly for the true artist and skill techs that have true vision layered will become and has become a minority product as the products that are being produced today FIT, FUNCTION and FILL the need of the vast majority of the quadrant dentistry producing clients.
Come on guys is it really that difficult to see how much better the products have become and what has led to this revolution. There is a demand for this product, who created the demand? Who deemed it satisfactory. Who will change the future? I feel for the younger guys who no longer can compete /start with 10k of equipment like I did.