If the docs want to be treated like case #94wu7545340838 or whatever let them!! It won't take long before they start wanting that personal touch that LABS can give them. I say labs, cuz I feel that places like GW are a production. What is a shame is that the starting price of these units are so slow to begin with, and are practically forced fed to us through LMT, and IDT and other media outlets. Obviously these companies don't care about anything other than a high volume, to decrease the already low price of the material(especially the ones they MAKE) and sell at their bottom $$$. I use to think full zr was a great alternitive to full cast gold, but when the price war started and you couldn't compete with a $99 crown(like when we were outsourcing) and having to lower are price, which was a mistake. Now I can't stand them!!! Everybody and their brother want's a freaking $99 or below crown. Sad, very sad!!