Hey Doc,
You asked for a roast, but what you need is a reality check—and maybe a little history lesson.
I’ve been in this trade for over four decades, and I’ve watched the soul of dental technology get chipped away by short-term convenience and marketing dressed up as innovation. Let me be clear: it’s not the printed denture that offends me—it’s the mindset. The mindset that says “free scanner” is a good reason to sell out the relationship with your technician. That the bottom line justifies cutting out the very people who built the foundation you’re standing on.
You call $350 “not bad” for a printed arch? Let me tell you what that number doesn’t buy: pride, artistry, support, or partnership. It buys a transaction. A hollow, vendor-driven, support-ticket economy where the only goal is to push volume, not outcomes.
I come from an era where we built things together. Dentist and technician, working side by side, not across a portal. We picked up the phone. We studied failures. We celebrated when a patient cried tears of joy. You think you’re getting a good deal, but you’re mortgaging trust for a few bucks shaved off an invoice.
If you’re doing 5–10 full removables a month and still outsourcing to a faceless factory, I have to ask: what exactly are you building? A practice? Or a fulfillment pipeline?
And the saddest part? This isn’t even about you. It’s about what this shift says to the next generation, that craft doesn’t matter. That people don’t matter. That the lab is just a tool, not a partner.
I’m not going to pat you on the back for “leveraging tech.” Tech is just a tool, it’s what you do with it that matters. If you want to elevate your outcomes, start with relationships. Find a local lab that gives a damn. One that will collaborate, push you, and grow with you. Or invest the time to build it in-house and own the responsibility.
But please, don’t frame this as progress. Because what I’m seeing is decay, not evolution. And those of us still fighting for the soul of this trade—we’re tired of watching it be sold off for scanner rebates and call-center dentures.
– John Wilson
Sunrise Dental Laboratory
Mentor, Maker, Still Holding the Line and thriving because RELATIONSHIPS matter.