Layered Zr are being sold anywhere from $99-$149, and thats below the regional and national averages as published by lmt.
Remember that there are TWO ways to do a price survey: One way is to ask labs who will tell you the advertised price,
but not the REAL average selling price, which is calculated by taking total sales and dividing it by the number of units done. Once you do this, you begin to see what the effects of discount coupons, introductory offers and volume discounts do to your bottom line. Not to mention no charge remakes!
Okay, so this is the RIGHT way to do a price survey, and you will see the price is actually lower than everybody thinks it is.
NOW THE WAKE UP CALL:
Survey the dentists and ask them what they are paying. Now you will see that the average selling price is even lower than the prices you got in the excercise above! What you will find is, the low cost, immigrant and off shore labs DO NOT participate in surveys. They are sometimes invisible to everybody but the dentists who use them, because they buy no supplies, have no listing, pay no taxes and work from a house.
NOW, you will discover just how desperate some labs are to try and compete domestically, lowering prices to meet pressure from customers and to compete with these invisable contenders whose invoices the doctor looks at when he sees your price list.
The shame of it is, we did it to ourselves. American lab owners who bent to the pressure and helped open the flood gates by teaching the Chinese how to do business here, introducing them to their customers and helping them build confidence in foreign products.
Congratulations.
Good thing we have alternatives.
Certified Digital Technique. Up to the 2nd knuckle...
