DentalLabHombre
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That's the spear-it!
Hello all,
I have a question. I have a dental lab client ( I provide marketing services) and the lab's sales are slow. What do you think is the best way to increase sales: a website, door to door sales or a sales letter?
Develop workflows for difficult cases, both clinical and lab that insure great results.
DITTO X 100 !!!!!If you're trying to grow a single unit posterior business you are going to find it very difficult. Both in competing and growth. This product is under heavy pricing pressure as it's really difficult to obtain new business based on this product. Yes, this represents about 80% of all cases but one needs a different way or product to get in the door.
You need to diversify the product line. Labs of the future will need to be adept with comprehensive cases such as implants and esthetic dentistry are areas where one can differentiate. Offer surgical guides for guided implant placement. Develop workflows for difficult cases, both clinical and lab that insure great results. Unless you have the knowledge this will not be achievable overnight. If this is the case get the education. Being one of the best, knowing how to manage cases makes sales much easier.
Real nice Bob......Thanks Al. It means a lot coming form you.
This is very very true... but building a reputation for being good is (or can be) very time consuming, some labs take years to achieve it. Many operators are as much aware of the bad labs as they are the good ones... and shaking the tag of being a bad lab is a difficult thing ( here in a small Australian city anyway!) I honestly believe the works speaks for itself - there is no hiding crap! You can cover a poo in glitter, but it is still a poo! It is a competitive market, and clients are under no obligation to be loyal if another product is better or cheaper... so be one of these things - better or cheaper!Being one of the best, knowing how to manage cases makes sales much easier.
Just out of curiosity, how did this work out? How did you approach leads with the promotion? How many docs took the deal? About what percent stayed on after the first month.- I suggested offering a discount on their first months bill, and thereafter offering a progressive discount if they reached certain monthly totals. This was carefully worked out so that the lab could still make money etc... just an idea
Just out of curiosity, how did this work out? How did you approach leads with the promotion? How many docs took the deal? About what percent stayed on after the first month.
Honestly I think the idea is pretty good. I would rather go in providing a service not offered by others, surgical guides or full arch screw retained zirconia as compared to discounts but I do see this as viable. Did you have docs wanting to maintain the month one discounts? If so how did you manage this?
our enthusiasm is only worth 73% of yours.Real nice Bob......
Apparently it means very little coming from the Canadian.
Sorry Rob,
Not sure I know you as well as AL. BTW, I love Canada.
What young red blooded American male doesn't like beaver tail for desert??I love Canada too, low drinking age, good skiing and beaver tails may be one of the best desserts I have ever experienced.