Sda36
Well-Known Member
Full Member
- Messages
- 1,096
- Reaction score
- 93
Very well said [emoji4]thats some loaded questioning there, @Terry Whitty
how the Drs accept them will be determined by 2 major factors in my opinion.
1. the almighty dollar. lets be honest, no matter which political party you belong to this economy is in the sh*tter and the vast majority of docs are looking at the bottom line only. i say only and i mean ONLY. dont believe me? ask what their accountants tell them. i have had 5 this year alone tell me that its "all about the bottom line" because "insurance is paying less and less" and their "cost of operating" is rising dramatically. these are quotes because they are literal text quotes from client and perspective clients. now, not all areas and not all doctors will see #1 as their big reason but i stick to my guns that its the vast majority of them throughout the country.
2. ease of use. it must be easier or equally easy to use as emax. they have enough to deal with that they dont want more changes mucking up their streamlined processes in house. ease of use also goes hand in hand with information....not just from us labs, but from the manufacturers as well. the fact that we STILL occasionally run into a Dr that asks what emax is (believe it or not) scares me and tells me that if Ivoclar hasnt penetrated the market after 15years then GC, Dentsply, and the others have a very long uphill battle of marketing this beast and all its bells and whistles.
can the companies pull the marketing off? honestly, im not sure. Dentsply has the edge being that they have a massive market share worldwide. are their actually advantages for the Dr and patient? i dont see any as of yet. the advantages i see are on the lab side so far. and if we (as labs) continue to cut each others throats via pricing, there is no significant clinical difference that i see yet. so we are on the same page there, Terry.
my take.....milling and printing will continue to take over the scene and eventually this sort of thing will decline like gold crowns and PFMs have.
Sent from my LG-H812 using Tapatalk