Marketing ur website is not only designing the website with good written stuffs ..Online marketing is quite a challenging role as everybody wants to be ranked by google and everybody wants to be on the first few pages of google.I beleif that targetting ur people is quite important.Apart from that correct use of keywords while dveloping ur website is also important.Nowadays websites without a seo (search engine optimization) is hard to be recognized..On page seo and off page seo is also important.