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<blockquote data-quote="XxJamesAxX" data-source="post: 200775" data-attributes="member: 4808"><p>Luke, my advice is this:</p><p></p><p>Figure out your manufacturing cost, labor + materials and add about 30-40%. When figuring manufacturing cost dont forget about shipping/receiving and make sure to include all materials from start to finish, count everything. Once you have that number dont go any lower then that, do some research though and if you can set your price higher do so. Find out what other labs are charging and also find out what the dentist in your area are charging. In my area most are charging 3 - 4 X lab fee. </p><p></p><p>Spend the time calculating and researching to place yourself right where you want to be in the market and to insure your making money. Its very common for people to set there prices completely based off another lab which is a mistake imo.... It's also very common for people to complain about others prices but we are all individual businesses and all have different margins. </p><p></p><p>Keeping your expenses as low as possible gives you that marketing edge. Many will bark at this im sure but remember if the guys down the road are charging $120 and making $40 profit and you can charge $110 and make $40 nothing wrong with that imo.... Or charge the same $120 and make $50 profit your call but you gotta know the numbers!</p><p></p><p></p><p>Sent from my iPad using Tapatalk</p></blockquote><p></p>
[QUOTE="XxJamesAxX, post: 200775, member: 4808"] Luke, my advice is this: Figure out your manufacturing cost, labor + materials and add about 30-40%. When figuring manufacturing cost dont forget about shipping/receiving and make sure to include all materials from start to finish, count everything. Once you have that number dont go any lower then that, do some research though and if you can set your price higher do so. Find out what other labs are charging and also find out what the dentist in your area are charging. In my area most are charging 3 - 4 X lab fee. Spend the time calculating and researching to place yourself right where you want to be in the market and to insure your making money. Its very common for people to set there prices completely based off another lab which is a mistake imo.... It's also very common for people to complain about others prices but we are all individual businesses and all have different margins. Keeping your expenses as low as possible gives you that marketing edge. Many will bark at this im sure but remember if the guys down the road are charging $120 and making $40 profit and you can charge $110 and make $40 nothing wrong with that imo.... Or charge the same $120 and make $50 profit your call but you gotta know the numbers! Sent from my iPad using Tapatalk [/QUOTE]
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