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Marketing Your Lab
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<blockquote data-quote="Kate" data-source="post: 30867" data-attributes="member: 3162"><p>Hi,</p><p>we are a small lab in Sydney with a branch in Brisbane. My role within the company is partly marketing, partly courier and admin, so I'm afraid I don't have much in the way of technical knowledge, and stumbled across this page whilst searching for Lab Marketing ideas. I like this mention of study groups; we'd considered approaching young graduate dentists and giving them a Lab Pack; info on who we are, offer them a first free crown.. that type of thing. Is this similar to your approach to study groups? You mentioned some success with this.</p><p>We've just started dabbling in the SNing pool. It hasnt' done much for us at all so far. Emailing only raised awareness with very little follow through. We've sent information packs to specific practices/doctors with no orders. The only thing that has been effective has been door-knocking - and after visiting over 2000 individual dentists, we've about 70 who us. Brochures / flyers, calenders, magnets, pens... none of this did anything. Value add products; small packets of gum and tooth flossers (white glo) were absorbed without a word.</p><p>Does anyone know a good place to get information regarding new and up-coming products? Any help / advice would be greatly appreciated and I am happy to share the exact figures / response received from our (rather inexpensive) marketing campaigns, though I understand the Australian market is quite different from the American!</p><p>Thanks again,</p><p>Kate</p></blockquote><p></p>
[QUOTE="Kate, post: 30867, member: 3162"] Hi, we are a small lab in Sydney with a branch in Brisbane. My role within the company is partly marketing, partly courier and admin, so I'm afraid I don't have much in the way of technical knowledge, and stumbled across this page whilst searching for Lab Marketing ideas. I like this mention of study groups; we'd considered approaching young graduate dentists and giving them a Lab Pack; info on who we are, offer them a first free crown.. that type of thing. Is this similar to your approach to study groups? You mentioned some success with this. We've just started dabbling in the SNing pool. It hasnt' done much for us at all so far. Emailing only raised awareness with very little follow through. We've sent information packs to specific practices/doctors with no orders. The only thing that has been effective has been door-knocking - and after visiting over 2000 individual dentists, we've about 70 who us. Brochures / flyers, calenders, magnets, pens... none of this did anything. Value add products; small packets of gum and tooth flossers (white glo) were absorbed without a word. Does anyone know a good place to get information regarding new and up-coming products? Any help / advice would be greatly appreciated and I am happy to share the exact figures / response received from our (rather inexpensive) marketing campaigns, though I understand the Australian market is quite different from the American! Thanks again, Kate [/QUOTE]
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