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<blockquote data-quote="Mark Jackson" data-source="post: 29391" data-attributes="member: 153"><p>Our marketing person has a couple SN accounts but we don't use them much. My experience has been that that is a lot like fishing for carp. Throw a breadball out and wait. And wait and wait.</p><p></p><p>I prefer stalking and hunting. We set our sites on the audience we want and go after them more aggressively.</p><p></p><p>Everything we read says that SN should be part of every marketing plan, but I think that applies to consumer advertising and not so much niche to marketing to professionals, but that may change. For now, we are keeping our toe in that water but not throwing a lot of resouces at it.</p><p></p><p>Direct mail, display advertising and study clubs seem to be most productive for us. We did add a couple more booths at trade shows this year, though we have not had a good ROI on those in the past. Just because we didn't find anything last time we turned over that rock doesn't mean it won't be productive today.</p></blockquote><p></p>
[QUOTE="Mark Jackson, post: 29391, member: 153"] Our marketing person has a couple SN accounts but we don't use them much. My experience has been that that is a lot like fishing for carp. Throw a breadball out and wait. And wait and wait. I prefer stalking and hunting. We set our sites on the audience we want and go after them more aggressively. Everything we read says that SN should be part of every marketing plan, but I think that applies to consumer advertising and not so much niche to marketing to professionals, but that may change. For now, we are keeping our toe in that water but not throwing a lot of resouces at it. Direct mail, display advertising and study clubs seem to be most productive for us. We did add a couple more booths at trade shows this year, though we have not had a good ROI on those in the past. Just because we didn't find anything last time we turned over that rock doesn't mean it won't be productive today. [/QUOTE]
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