Everyone should price their restorations based on what it costs you to produce the unit + your desired margin. Weather its a simple tooth borne cemented crown or a full arch case its all about direct+indirect labor + materials + desired profit = PRICE.
Where pricing of products differ widely is that there are several products that we produce with CAD that allow us much less direct labor. Direct labor has always been our most expense piece of the pie.
The most profitable appliance in my lab is a full contour screw retained Hybrid crown. Nothing comes close to the margin I make and my clients still see extraordinary value. There is a reason why this last month we did 1 to 1 restorations one implant crown for every tooth borne crown we produced. Its not because I am cheap either
The market is changing guys get the biggest piece of the pie you can for as long as you can pay off your equipment as fast as possible and evaluate your manufacturing costs monthly to see trends. This will allow you to see where your growth is and market specific restorations that YOU WANT TO DO not the ones you have to do.
This business is booming right now IMPLANT dentistry has never been stronger. Remember this as RLHHDS stated BE A RESOURCE to your clients they are not just buying that widgets we produce, as I see it the new breed of clients are more dentally aware than ever before but its our duty to stay one step ahead. Take as much con ed as you can, read and participate as much as possible. Devepope your skill set don't just let it mature over the years.
This business has given me a pretty good life I am hear to say that it can do the same for you if you think like a business man and not like a tortured artist.
OK off the soap box, I am sore and tired demolished master bath today took out literally a tone of tile and cement to the dump and ever damn muscle in my body is aching. 3 beers in and starting to feel a bit better.
Enjoy the rest of the weekend,