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charles007
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This year is turning out to be great for the Monolithic world of dental labs with new materials like CubeX2, Jensen's Imagine, and ZZ Prettau Anterior zirconia hitting the market soon. Now we have many choices of zirconia that is comparable to emax in translucency with twice the MPa of emax Cad and almost as strong as our regular zirconia. One great advantage in using these latest generation zirconia's is having extra strength on feather edge preps which can chip off near the margin using emax.
Now the question is, how do we price this new material "Wisely" to not loose a lot of our layered restorations and lose profits to the Monolithic crowd wanting the cheaper priced FCZ and or $99.00 BruxZir......
As you could already guess many doctors will find the latest generation of zirconia's more than acceptable and start using more Monloithic restorations instead of the usually prescribed pfz/pfm/ or layered emax.
Many of us old timers saw the handwriting on the wall when GW started advertising is every trade magazine with cheap prices. They took a restoration that takes around 100k in equipment to produce and almost over night created the $99.0 crown called the BruxZir.. One smart man to quickly dumb down lab prices and trying to get into every dentist office in the world. Its a free market, so my hats off to anyone who can make millions of dollars off of big vision ideas. Just hate to see out industry go down in flames because of one very large company. Sorry for the rant.... lol
I hope I'm wrong but I see another dumbing down of prices/profits if we don't price this material very wisely. Just because FCZ can be produced in an hour (labor) doesn't mean more profits for the lab, unless extra volume comes in the door.
Something to think about.
1. Will this new generation of zirconia lower our demand for layered zir. crowns, emax and pfms ?
2. Are you making higher profits per crown on emax/ pfms/pfz, compared to fcz ?
3. If we use these material correctly, color/stain very nicely, I bet my last dollar I will receive less layered crowns and my profits will drop per unit unless I price wisely.
Last week I talked to one of my good DLN friends and we seem to be on the same page on how to price Cube X / Imagine zirconia. Both of us think we should price anterior crowns at the same price as our PFZ and charge at least $15.00 + extra over regular FCZ posteriors.
Bicuspids bridges ?
Another possible problem is sintering these materials. This new generation of zirconia sinters lower than some of the regular zirconia so many labs will need to buy an extra sintering oven, depending on the brands of zirconia.
So, how do you see this panning out in your lab ? any s ?
Would like to hear from the silent techs over on "The Bridge" forum ! Now is your chance to join DLN and talk with the bad ass-techs lol
Charles
Now the question is, how do we price this new material "Wisely" to not loose a lot of our layered restorations and lose profits to the Monolithic crowd wanting the cheaper priced FCZ and or $99.00 BruxZir......
As you could already guess many doctors will find the latest generation of zirconia's more than acceptable and start using more Monloithic restorations instead of the usually prescribed pfz/pfm/ or layered emax.
Many of us old timers saw the handwriting on the wall when GW started advertising is every trade magazine with cheap prices. They took a restoration that takes around 100k in equipment to produce and almost over night created the $99.0 crown called the BruxZir.. One smart man to quickly dumb down lab prices and trying to get into every dentist office in the world. Its a free market, so my hats off to anyone who can make millions of dollars off of big vision ideas. Just hate to see out industry go down in flames because of one very large company. Sorry for the rant.... lol
I hope I'm wrong but I see another dumbing down of prices/profits if we don't price this material very wisely. Just because FCZ can be produced in an hour (labor) doesn't mean more profits for the lab, unless extra volume comes in the door.
Something to think about.
1. Will this new generation of zirconia lower our demand for layered zir. crowns, emax and pfms ?
2. Are you making higher profits per crown on emax/ pfms/pfz, compared to fcz ?
3. If we use these material correctly, color/stain very nicely, I bet my last dollar I will receive less layered crowns and my profits will drop per unit unless I price wisely.
Last week I talked to one of my good DLN friends and we seem to be on the same page on how to price Cube X / Imagine zirconia. Both of us think we should price anterior crowns at the same price as our PFZ and charge at least $15.00 + extra over regular FCZ posteriors.
Bicuspids bridges ?
Another possible problem is sintering these materials. This new generation of zirconia sinters lower than some of the regular zirconia so many labs will need to buy an extra sintering oven, depending on the brands of zirconia.
So, how do you see this panning out in your lab ? any s ?
Would like to hear from the silent techs over on "The Bridge" forum ! Now is your chance to join DLN and talk with the bad ass-techs lol
Charles
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