Actually I would say Zahn is very progressive about what goes on in the "interwebz" of things and their Web department has SEO'd the crap out of direct Zahn related and HS related items to out flood anything we do here. Not to mention we keep using different names for the actual company.
From experience i can say that while i may not agree with HS, they ARE a Fortune 200 company and that would mean the decisions they've made have benefitted them. Let's just say while they may be messing with my business, I may or may not have stock in them that pays dividends
Fortune 300, actually #268 to be precise.
Schein does a terrible job with their SEO and with their marketing in general.Their website is absolutely atrocious for a Fortune whatever company. Their site hardly ever shows up in Google searches for products they carry. I just checked one item and I see Patterson, Nowak, Dorado, Davis Dental, US Dental Depot, Americana, Atlanta Dental and then finally on the third page I see Henry Schein. And I still don't see Zahn because Zahn doesn't even technically have their own website.
And they know this is all a problem because they have "A brand new Zahn website coming soon".
Zahn has not adapted to the 21st century, and there are reasons behind that. Namely the people running the place. But hey, they got deep pockets so they can just go buy all the other companies up that compete with them. I mean seriously, if they were that great why is it every quarter they are buying out another supplier?
The only reason people buy from Zahn is because they usually have everything (at least they used to) or they have a relationship with one of the inside reps. And if you have one of the good inside reps you better be sure to call when they are there otherwise you are SOL.
Yes, the management team of the mothership Schein is spectacular and they are doing great things for their shareholders. But the lab business is and always will be relegated to the broom closet on that ship. It just is not a top priority. That is, until they directly go after our business. Which they will, in due time.